About

Born in Ericeira. Built for the ocean.

Where surfers and surf schools meet — bookings, progression, certifications, live conditions. Built for both sides of the lesson.

See the beaches and the schools

EriceiraSince 2025Made in Portugal

The surfer statue in Ericeira, seen from below against the sky

SurfBooking brings surf schools, surfers and instructors together in one place. Schools use the SurfBooking OS for free, at €0/month; surfers find lessons and see the sea at each beach for their level; instructors have a CV they take from school to school and see their schedule. The assistant is called Kai.

The Product

Three products. One ocean.

The digital infrastructure surf never had. An app for those who learn. An operating system for those who teach. A tool for those who teach in the water. SB ratios and liability waivers at every layer.

For Surfers

Catch the right wave, at the right beach.

Real-time local forecast. Equipment auto-sized by weight and height. Progress that travels with you, school to school.

  • Forecast per beach. Each beach's sea, hour by hour, for your level.
  • Progress Passport. Cross-school progression certifications. The level is yours, not the school’s.
  • Automatic equipment. Weight + height = wetsuit, board, leash, boots. Zero queues at the counter.
For Schools

The operating system. All in one place.

Bookings, calendar, channel manager, packs, digital waivers, equipment allocation, team with permissions — and direct payments into the school's account.

  • Beach booking by QR. People who turn up at the beach book and pay on the spot. No paper, no confusion.
  • iCal channel manager. Imports the calendars you already sell on. One unified calendar.
  • €0 per month. 20% only on bookings our marketplace brings you; on your own channel, zero commission from us.
For Instructors

An app for the whole day.

Check-in students with one tap. Today's calendar, beach conditions, and you show students when you're available. No paperwork.

  • Native app. iOS + Android. QR check-in, attendance list, student profiles.
  • Available on the beach. Show when you're free, and people who turn up at the beach see you right away.
  • Your own record. Lessons taught, hours at sea, certifications — travels with you across schools.

How it started

Built for local surf.

Surf is local. Each beach has its own bottom, each break its own window, each region its own rules. The tools available treat it as just another product: international forecasts that miss coastal breaks, imported booking platforms that don’t understand local federation regulation, hospitality systems never designed for beach lessons.

We decided to bring what was missing into one place.

Surf Booking brings together lesson and pack management, bookings, equipment, digital waivers, instructor profiles and local forecasts. The app is free for surfers. Schools only pay when they get marketplace bookings — 20% per confirmed sale, no monthly fees, no setup.

Surf is local everywhere. We started with the schools we know and the rules we master — Portugal's federation, RNAAT registry, port authorities — but the design works in any market where surf is local: France, Spain, Morocco, the UK, Indonesia, Costa Rica.

Every feature answers a concrete problem reported by a school that uses it. The platform grows with the people inside it.

In Numbers

Honest. Up to date.

No invented metrics. These are the real platform numbers as of today.

132
Beachesin Portugal, with a forecast per beach
27
Zonesin Portugal
22
Founding Schoolson the platform
1:4–1:8
SB ratiosflagged on every lesson

Rules

One platform. One standard.

Surf Booking accepts both federated schools and schools licensed by the State (RNAAT/Capitania). Regardless of the path, all follow the same platform rules, starting with the SB ratios.

i.

Legal foundation.

Every school holds a valid licence — federation number, RNAAT registration or Capitania permit. No licence, no listing.

ii.

Safety and insurance.

Civil liability insurance required. SB ratios flagged on every lesson. Instructor certifications are recorded and checked by our team when the instructor sends the document. Digital waivers before every lesson.

iii.

Lesson record.

Every lesson keeps a digital record — instructor, students, equipment, sea, waivers. It belongs to the school. No surveillance, no automatic sharing.

iv.

Quality standard.

Structured lessons (briefing, warm-up, practice, feedback). Level-appropriate equipment. Beach-level forecast to decide safely.

v.

Transparency.

Price, level, duration, cancellation policy and instructor shown before payment. No hidden costs, no surprises on the beach.

vi.

Respect for the ocean.

The surf community has its own code. Surf Booking exists to serve that community, not to exploit it.

Reference: Turismo de Portugal (RNAAT)

Proof

Founding schools on the platform.

The first batch of schools is being onboarded manually — one by one — so the platform launches already battle-tested by people who teach every day.

Manual review + assisted verification.

Every school is reviewed personally before going live. Licence, insurance, certified instructors, real photos. If any of these items fails, the school doesn’t go live.

Intellectual Property

Trademark registered. Code protected.

Surf Booking is a registered trademark. Name, logo and software are covered by formal registration and copyright.

i.

Trademark registered at INPI.

Name and logo registered at INPI Portugal. Wordmark + figurative covered under Portuguese law.

ii.

International protection.

International registration via WIPO (Madrid Protocol) in progress — once completed, the trademark becomes defensible across all designated jurisdictions.

iii.

Code and content.

The software, page content, original photos and text are protected by copyright © 2025—2026 Surf Booking. All rights reserved.

Who we are

Born where it began.

Every founder was born in Ericeira. Our families have lived here for more than four generations — back when Ericeira was a small fishing village of a few hundred people, before surf even existed as a structured sport.

We grew up watching the first surf footage shot on our beach, before we were old enough to paddle out. We saw what came next: the surf-school explosion, the arrival of the World Surf League, the World Surfing Reserve, and Ericeira becoming a global reference. The village changed. Surf went from hobby to profession. Schools went from two to dozens.

But one thing didn’t evolve at the same pace: the technology underneath it all. Portugal has the best waves, the best instructors, the best schools, the best sun. Booking a surf class, however, is still harder than booking a hotel night. Comparing prices is a mess. Picking the right beach for the right level on the right day — nearly impossible for someone who isn’t local.

We built Surf Booking because no one else would.

We’re not an imported startup. We didn’t copy a foreign model. We know school owners by name, we walk the beaches before adding them to the platform, and every product decision starts with: does this make sense for someone teaching surf every day? If the answer is no, it doesn’t ship.

CAPESHADOW
SurfBooking Core TeamEriceira · Portugal · 2025

Surf Booking is operated by CAPESHADOW LABS, LDA, based in Ericeira, Portugal.

FounderHead of EngineeringBuilds the platform.
Co-founderHead of ProductSurf school owner. Codes too.
Co-founderHead of FinanceFinance master's. Wetsuit brand owner.
Co-founderHead of MarketingSurf school and hospitality group owner.

We are Surf Booking.You, me, us, every surfer, every student.
For the ocean. Respect the nature.
— the team

Connect SurfBooking to ChatGPT or Claude

Add SurfBooking as a connector and ask in your usual chat. The answer comes from SurfBooking data.

Surfers

Ask where to surf today, how the sea is at a beach or which lesson suits your level. Read-only: to book, you get the link and pay on SurfBooking.

Schools

The owner signs in with the school account and sees lessons, bookings and the sea. Anything that changes something arrives as a proposal and only happens when you confirm it in the SurfBooking OS.

Instructors

Each instructor signs in with their own account and sees their lessons, schedule and the sea for those lessons.

Learn more

The Ericeira coastline

Next Step

Ready to step into the water?

Check Surf Today to find the right beach today. If you run a school, talk to us and we’ll onboard you by hand.

View Surf Today Claim your school

Get in Touch

Direct, no middlemen.

Reply from the founding team — not a chatbot. Schools, surfers, or press: write to us.

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